Guddu Shani Photographers/Filmmakers/Image Consultants.
2 year extensive research about advertising and marketing for new age customer (Gen-Y, Gen-X, Gen-Z)
1 year of extensive research about 2 way advertising communication system
10 years of informal education through internet on different subjects including Textile Design, Marketing, Consumer Behaviour, Nature of different Market segments (demographically & geographically), Project Management, Arts & Design, Business Development, New Media Design, Media Education, Business Management, Photography, Business Ideas development, Classical Film Direction and a lot more
Extensive study of Print Designs in textile through online seminars, workshops, tutorials.
Workshop on hands puppet making
Workshop on word of mouth marketing (publicity)
Online Short course in basic business finance & accounting
Online Short course in Software Analysis & Project Management
Extensive study of human reaction against advertising through different medias
One week workshop on 2D Cell animation for Web & TV
Short courses in video making & animation
1 year course in Violin Playing Alhamra Arts Council, Lahore
1 year course in live drawing from Alhamra Arts Council, Lahore
Working on a self-sponsored initiative for National Growth through Innovative Mindset. This includes setting up a National innovation lab, its a detailed business plan, and team building March 2020 – till now
Brand consultant for Nishat Linen 2016 – Till Dec 2019 taking care of all 7 P’s of Marketing with the objective of future proofing the brand with unified Customer Experience Design including communication development, e-commerce, digital advertising, customer retention, product development, pricing strategies, store experience & growth hacking
Creative image consultant for KHAADI 2016 – 2017 for reshaping of visual communication of brand
6 years experience in digital marketing with specialisation in data mining APD (action per data) & e-commerce sales
11 years experience in Brand consultancy for Sana Safinaz 2005-2016
Direction & Production of TVCs / New media videos for brands like Sana Safinaz, Khaadi, Nishat Linen, Gulahmed, Exide Batteries , HSY, Maria B., CrossRoads etc
11 years experience in Commercial Photography with more than 30000 shots, 800 published shoots in reputed publications like Libas International, Vogue India, Vogue Italia, Hello UAE, Visage, The News, Dawn, S+, Daily Times, FAQ etc.. The scope included Fashion Photography, Personality Shoots, Product Photography, Landscape Photography covering almost all reputed clients including LUX, EBM, SOOPER, MOBILINK, TETRA PAK, TELENOR , ROYAL FANS, KASHMIR BANASPATI, GULAHMED TEXTILES, BAREEZE, CROSS ROADS, OUTFITTERS, GEN-Y, SANA SAFINAZ, BODY FOCUS etc
Pioneer in digital textile printing in Pakistan with special research about color profiling for accurate designer colors
17 years experience in Communication Design & Advertising including new media design & print media design. Worked on various campaigns both internationally & nationally. The experience includes 3 years of new media design service as offshore designer for clients in UK, Canada, USA & Australia.
10 years parallel experience in textile design. Worked on both concept development and mechanical design developments including manual and digitised methods.
Project and Software analysis & development management for INTERACTIVE EDUCATION IN PAKISTAN for a private company named “Nafay”
Software Analysis & development management for INTERNAL MANAGEMENT SYSTEM for 360 degrees. That automates all task and projects and HR Management.
7 years business experience including Resham Ghar & 360 degrees. Including HR, Accounts, Advertising, and Business management.
Designed, managed and publicised different fashion shows & corporate events for different fashion labels.
3 Workshops on Concept Development to students of Textile Design Department, College of Arts & Design, Punjab University, Orientation for first year students regarding National Development through Arts & Design at PSFD (Pakistan School of Fashion Design)
Skill Development vocational training for 3 months to students of BNU (Beacon house National University) & NCA (National College of Arts) regarding design development for Local Fashion in Pakistan.
1 year teaching experience in STEP institute, Lahore. Taught “Modern media for Modern age” and “Concept development for Art & Design”.
Worked for 1 year as Design Manager in ICAPS USA.
Analyzed, Designed and managed more than 100 interactive websites for international clients as an offshore designer before 11 September
Analysis & Development of Interactive educational CD in Malay language for class 3 & 4 of Malaysian children with over 45 chapters covering more than 3500 pages.
Development of 3d architectural walk throws for an American firm as an offshore artist.
Concept Development experience: developed concepts for varied projects including: Interior Design, TV Programs, New Businesses, Shopping Malls, and Advertising Campaigns etc.
Worked on Beautification of Lahore closely with P.H.A from 1999-2001
Worked as puppeteer in Alhamra Arts Council & a private Puppet Theater named “ Tamasha”
Experienced Stage plays direction & onset lighting for 3 dramas
Arranged & managed a play at Minar-e-Pakistan at 1st anniversary of Pakistan Atomic Trial.
When you call dont forget to mention about countdown.pk